WHAT SETS US APART
WE GO BENEATH THE WHAT TO FIND THE WHY
Human behavior can often seem opaque, inconsistent and irrational. Surveys and click counts can tell you what people are doing, but not what is driving them to do it, or how they feel before, during or after. Responding to changing consumer habits, and more importantly, strategizing in advance of them, requires a deep knowledge and understanding of the core values that drive consumers’ day to day decision making.  We drill down beneath the what, to deliver the why.
THEN TAKE YOU FROM THE WHY,
TO THE WHAT NOW... AND THE  HOW
Traditional business strategy has been rooted in deductive thinking, selecting among predetermined alternatives. But with business, technology and consumer landscapes growing exponentially more complex, there is a need for a methodology that generates new approaches and alternatives.
Core specializes in taking your your business all the way from inquiry to action,
Moving from insight to implication to actionable opportunities .
We utilize Design Thinking
We utilize Design Thinking,  a structured framework for understanding and pursuing innovation, a concept now at the core of effective strategic development and organizational change. We foster Human-centered innovation, the output of Design Thinking, which begins with developing a rich and nuanced understanding of customers’ or users’ unmet and even unarticulated needs. Meeting those needs in innovative ways, encompasses the development of processes and services as well as products.
HELPS YOU THINK OUTSIDE THE BOX TO WHAT COULD BE
Design thinking explores the possibilities of what could be in order to create desired outcomes that benefit end users while generating dynamic organizational growth. The process aligns people’s needs and aspirations with technological feasibility and viable business strategies that convert customer value into new market opportunities.
Core DR also uses techniques that can take you beyond the next incremental step to truly disruptive strategies. Surveys and focus groups distort, with false assumptions embedded in the questions they ask subjects and a reduction to lowest common denominator thinking. This can result in small improvements, but will ultimately fail to inspire and drive transformational change. The expansive qualitative work we do at Core opens up new vistas that can truly grant a new perspective.
Why We're Different
We use rigorous techniques informed by such methodologies as Grounded Theory, Objective Hermeneutics and Cognitive & Behavioral Mapping that elicit tacit (not readily expressed verbally) and latent (not expressly aware of) knowledge that consumers struggle or are unable to articulate. We also use the latest technologies to document, substantiate and validate findings even in the most unusual settings. While listening to consumers reveals explicit knowledge, it is through the triangulation of what people say, think and actually do that we are able to access deeply embedded value systems and translate them into reliable and actionable insights.
START NIMBLE AND REMAIN FLEXIBLE THROUGHOUT
As a small shop with a wide network, Core is able to build a project and assemble a project team that is customized for your business needs. Core Design Research also provides adaptive designs that mean we stay responsive and the work remains relevant at every stage of the research. We specialize in finding non-traditional, hard to reach respondents, imaginative and engaging interactions and providing moments of genuine connection that will help you better understand and serve your client, consumer or employee.